Mi Sota Essence is a handcrafted premium CBD + THC brand, created by a woman who understands the importance of topical cannabis as a medicine. I created a visual story to enhance MiSotaEssence.com, beginning with the e-commerce portion of the site.
To maintain a clean aesthetic of the brand, I opted for bright, simple product photos. The styled product photography leaned into the founder's Mexican heritage which plays a large role in her personal life, as well as her brand.
We even utilized the founder's mother to model the products on a warm adobe backdrop to showcase that Mi Sota products are meant for everyone, at any age, especially because the topical products relieve joint pain.
Concept Strategy + Art Direction + Styling
Photography (Product + Modeled) + Post-Production
Studio: Collabratory Studios
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